20 232

20,232

It took me 569 days to reach it

Here is what I learned

1. Subscriber count is meaningless

→ Building a business ≠ building audience
→ Audience helps
→ But it shouldn’t be the goal

You can be a big influencer and be broke.

The same goes for getting a job as a Developer - audience helps, but only skills matter

2. Going viral is overrated

→ 5 my best posts have 1 million+ impressions
→ It brings 0 revenue
→ Most people start working with me after posts just a few likes

It’s relatively easy to write a viral post.

It’s hard to convert impressions into real connections (= customers)

3. Algorithm doesn't matter

→ Daily
→ 3x per week
→ Weekly

You can post at any time, with any cadence.

If your posts are good
→ They will be picked by the LinkedIn algorithm

But it doesn’t matter.

What matters is
→ Changed Lives
→ Connections
→ Trust

Writing on LinkedIn is the best thing that has happened to me

And I can’t imagine not doing it.

Thank you everyone for sticking with me for 596 days ❤️

This email is a bit more about behind the scenes of building a business

Connect with me on LinkedIn.

P.S. That's me working on some cool new stuff for you :)